Blog

So Oribe strikes again with this magical new super hero called SILVERATI!!!! Talk about being pretty on the inside and out. Not talking about the man himself, even though we’re sure he is, but about their new baby which is launching next week. We had the opportunity to play with it, and it was love at first sight. So it’s designed for you Silver Foxes out there, natural or purchased.

It super hydrating, restoring youthfulness, dullness, and elasticity (movement and bend). As our hair ages or gets overworked (from heat styling and chemical services) hair can lack the vitality it once had.

Silverati eliminates yellow tones, brightening grey and silver hair as it protects and strength...

The new collaboration of celebrity hairstylist Jen Atkin and fashion jewelry line Chloe and Isabel has formed a sleek, minamilistic breed of hair accessories that are the perfect accent to any style. Whether you just want to jazz up a ponytail or create a bold festival look, this collection has everything. We just got all of the pieces in and have styled a few looks for inspiration. Next time you're in ask your stylist how to wear your favorite piece! SHOP NOW: www.chloeandisabel.com/boutique/alchemyhairsalon

We can't get enough of these gorgeous pieces now available at Alchemy or here and get them delivered right to your door

Unruly, Frizzy, Rebellious Hair?

Our beloved Phytodefrisant

How do we love thee? Let us count the ways

Phytodefrisant is a 99% natural smoothing balm. This heat activated botanical straightening balm, preps the hair for an effortlessly smooth and sleek blowout. It contains Mallow, ferula, sage, horseradish and chamomile matricaria extracts. Alchemy can't live without this, especially now that the summer swampy humidity is right around the corner.

....and guess what? The more often you use it the better. This formula is cumulative for a more smoothing effect., but never weighing down your hair.

Defrisant's partners in crime: Phyto 7 or Phyto 9 for added softness and shine, partnered Phyto's Roller...

If you color your hair....then you need this in your life. Shine and reflection. We are talking about your hair not your personality. Touch here------> R&Co

A leave-in treatment that leaves hair softer and more beautiful first thing in the morning? No, you aren’t dreaming! SECRET DE NUIT goes to work as you sleep to regenerate the hair fiber deep down. Upon waking, hair is delicately scented, regenerated and protected. It is shiny, supple and manageable. A night cream?.......you do it for your face, and now for your locks too. Say good morning to beautiful healthy hair.